Sunday, January 15, 2012

Thought-Bomb of the Day

CUPPOW! from Paper Fortress on Vimeo.

Every once in awhile a simple idea has been conceived, devised, designed, executed and delivered. You know it's a great because a) it is so very simple; b) you can't believe you didn't think of it; and c) you almost can't believe it doesn't already exist. The Cuppow from Aaron Panone & Joshua Resnikoff is just such an idea. I've long been a fan of using mason jars for storing rice, grains, nuts, sugar, salt and so on in air tight container. When the reckoning of Peak Oil we'll be forced by cost to stop frivolously using petrochemicals for throw-away uses such as containers and energy and start using plastics more wisely and re-thinking truly recyclable and more abundant materials such as glass and steel (though you need energy, aka petrochemicals, to make them so). The humble mason jar and all of its inherent qualities, will be something we return to. I'm not sure if the designers have thought about it, but, if I were an investor I can see possible extensions of this product. A lid with a sealable top, a lid with a sealable top for pouring things like salt, sugar or cooking oil, or a lid, perhaps made of silicone that can act as a seal during pickling or perserving that can be opened and closed without opening the lid. I'm just thought-bombing (apparently "brainstorming" has fallen out of favour due to it's use to describe neurological events… or something). Unlike many good ideas, you can actually order one of these today at Cuppow. Go ahead. See what it's like to hold a good idea in your hand.

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