Monday, September 27, 2010

New Yorker iPad App

I'm not sure I would recommend getting the iPad wet as Messrs. Swartzman and Coppola demonstrate in this light comedic and informative introduction to the New Yorker iPad app, but it still makes me want to get an iPad. I still haven't found myself reading books on digital screens but I get the value of a magazine in a digital format. Easily consumed articles, bright, beautiful pictures, additional video and audio clips all make perfect sense whereas, for me anyway, a digital book seems something less than a printed one.

In some ways, this reminds me a little of Virgin America's pre-flight safety video - mostly because it becomes a witty, informative video that has a voice of the brand.


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