Thursday, August 26, 2010

More Rams, Please

It's pretty well documented how Jonathan Ive is a devotee of Dieter Rams and it's obvious in his work. What hasn't been said but is probably more important is what Rams says of his follower. That being the relationship between Ives and Jobs at Apple reminds Herr Rams of his own relationship with the Braun brothers when he helped redefine that company.



Dieter Rams, Apple Inspiration | The Donut Project

Whenever I see images of classic Braun electronics it makes me a little sad that the company, now a Proctor & Gamble subsidiary, is a shadow of it's former self. If I could choose between an Apple iPhone and a Braun smartphone, I might just be asking what Brown could do for me.

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