You know those people who are always yakking on their phone in public. Don't worry. They'll get what's coming to 'em. They'll get it good. Perhaps they'll get it on layaway or by ordering through the new J. Crew Catalog. Why? You know that feeling that you're being watched? Well, the good news is you're not a paranoid schizophrenic. The bad news is you're right. Funny thing is you're being watched on your cell phone. By advertisers. They know when you're sleeping. They know when you're awake. They also know what articles you've read and how long you looked at a certain Web page.

From The New York Times:

Advertisers Get a Trove of Clues in Smartphones
By STEPHANIE CLIFFORD

Cellphones have a high potential for personalized ads, and advertisers place great value on the possibility....

Labels: media, technology